Search Engine Optimization (SEO) is a constantly changing field due to the amount of updates prominent search engines make to their secret algorithms. Questions often asked are things like, “Are backlinks still important?” and “What is Google’s Penguin update?” No matter how often search engines change, there are five mistakes you’ll always want to avoid:
Mistake No. 1: Not Doing Enough Research on Keywords
The only way your article will be found is if it has the proper keywords. Internet algorithms run primarily on keywords, and if you don’t have the right ones, your website will remain invisible.

If you write content based on a whim, instead of specific research, you’re likely killing great opportunities to find readers for your content. So, what is a keyword, then? It’s a word or phrase that someone types into a search engine. How do you research important keywords? Use Google’s free

Adwords Keyword Research to find out which words or phrases are best to write about.


Mistake No. 2: Creating backlinks of little value
Yes, it’s true. Link building is a critical part of online marketing. But remember, don’t value quantity over quality. Backlinks of little value, including those from spam websites or sites built only to post links, will likely hurt your website’s SEO. This fact rings even more true now with the recent Google Penguin addition.

What is Google Penguin? It’s an update by Google that filters spam sites out of results. Google Penguin uses the quality of a site’s backlinks to determine if a certain site is spam or not. For this reasons, find links from high-traffic sites in your specific industry, rather than only going after low-value links.

Mistake No. 3: Creating Sites that cannot be indexed
The links on the front pages of search engine listings are directly taken from a massive index of internet sites, which are all filtered by complex algorithms.

In order to be indexed, you must use a certain feature, so that the robot and spider programs of search engines can see your listing.

Indexing one’s site is often forgotten about my many blog owners. If the spiders and robots cannot index your website, then there won’t be any traffic driven to your link. The following issues will ensure your website is not indexed, so don’t do these:

• Too many pictures: Any text included in images will not be read by search engine robots. If important parts of your site, such as the site’s name or certain headlines, are in pictures, you data will not be indexed.

• Flash Animations: Spiders cannot process data in flash animations either, so be wary of using them.


• Code Elements including Javascript.Code elements provide excellent functionality, but are impossible to index.To allow spiders to process your code, format the website’s robot.txt file to show a text-based adaptation to search engines.

Mistake No. 4: No Regular Updates
If your website material is old and outdated, the value of your website will lead to less return viewers and therefore, fewer sales. Search engines also care about how new your content is. When new content is written on your site, a larger number of keywords and traffic will be generated. Recent postings also enable you website to be categorized under Google’s freshness update.

For searches with a time interval factor, such as current sport scores, the search engines highly value the most recent postings due to their updated information. Without new updates, your website will lose out on visitors and revenue.

Mistake No. 5: Not Focusing on Visitors, only Search Engines 
Although SEO is necessary, your sites customers are the most important. Your SEO actions should not weaken your content quality to where visitors have no reason to interact with your blog. Make visitor satisfaction your number one priority, and you’ll be rewarded with many gifts of money.
Post by Kate Pirs. Marketing manager in a team, who developed mSpy - cell spy app, which helps tracking children smartphone activity and finding stolen or lost phones.
 
So much time (and often money) is spent on building the perfect website for your business. Questions considered include; how many pages should I include? Should I include links to my social media platforms? Should I include a contact form? While all of these questions are important, of course, it’s also important to consider if potentially a one-page website is enough for your business.

Having only one page as your whole website might seem crazy, but if done correctly, a one page website can be an effective way for your business to include only pertinent information and market itself.

A one-page website does not mean you cannot scroll – you absolutely can. You can scroll vertically and horizontally, in order to obtain more information than only what you see as soon as you arrive at the website.

Here are just some of the benefits to having a one page website:

Easy Navigation

Your visitors should have hardly any problems navigating your website, since there’s only one page. They should be able to find everything that they’re looking for with ease, and not have to bother searching around for anything additional. About us? It’s right there. How to get in touch? It’s there too. No need for searching around.

Streamlined

Since there’s only one page to think about, you can really take the time to streamline the design and make sure that the website is designed perfectly and everything is clearly and concisely laid out. Since websites are often 10 to 20 pages, it is often difficult to focus on making sure the design is always perfect and consistent throughout (although, of course you should try), however, with one page, that’s a lot easier. You can really pay attention to the whole layout and make sure the experience is an easy one for your visitors, which often means they’ll come back time and time again, and recommend you to their friends and family.

Easy to Update

When you have a multiple page website, it may take time to update all of the pages and make sure that they’re all updated in the same way and in the same time period. With a one page website, you can easily update your website and make sure that you’re always staying on top of the latest design trends and techniques, as it’s only one page that needs updating, so it’s a lot more simple.

Originality

Since one page websites aren’t very common, your one page website, if designed well, will stand out from the crowd and create a favorable impression with your visitors. Anything that is original usually gets attention, so if it’s done well, that attention should be really positive.

Quick Load Times

One page websites load far faster than multiple page websites, so your visitors will not have to sit around waiting for your website to load. If your visitor has to wait, they may give up and take off to seek out your competitors. Quicker load time, means less drop off from your visitors.

Less Expensive

If you’re outsourcing your website design, designing and programming a one page website is a lot less expensive that doing the same for a multiple page website. So if your website is just one page, you’re really cutting down on your costs that you can then relocate elsewhere.

Higher Conversions

Because one page websites usually only include pertinent information, it’s easier to turn visitors into clients, as they don’t need to search around for the information to get in touch. If you ask them quite simply to call or email for more information, then they’re more likely to, as they wont have to dig around for the information but rather, it is right in front of them.

Rank Higher on Search Engines

 With a one page website, there is a higher likelihood that you will rank higher on search engines, because your website only has one page for the search engines to worry about. Since one page websites are usually more simple, it’s easier for search engines to quickly scan your one page website. This means, that your business will be far easier for visitors to stumble upon, which translates to more business for you.

Whether you decide on a one page website for your business or decide to go with the more conventional multi-page website, take your time and weigh the pros and cons. Your website is often the first impression people have of your business, so make it count.
Author Bio:
Beluga Labs is a New York City web design company. We are a group of experienced designers, programmers and SEO experts with a proven track record and a diverse portfolio.